Privacy Policy

Big Fish Clothing are totally committed to protecting the privacy of our site visitors and customers. The Big Fish Clothing team members are customers themselves of other Internet sites and fully appreciate and respect the importance of privacy on the Internet. We will not disclose information about our customers to third parties except where it is a necessary part of providing a service to you - e.g. Arranging for a product to be sent to you. Your personal data will be used to provide the information, goods and sevices offered through our website to you for billing and order fulfillment.

Your Consent
We will not rent or sell your name, address, e-mail address, credit card information or personal information to any third party (excluding partners from whom you may have linked to our site) without your permission. If you have purchased from our store, subscribed to one of our newsletters and entered any of our competitions, or advised us of your e-mail address, post & telephone we may occasionally update you on news and special opportunities via e-mail, post & telephone. Data is collected using a web analysis tool (Google analytics) using cookies that are used to generate pseudonyms for user profiles.

Communication & Marketing
By becoming a customer of Big Fish Clothing and providing Big Fish Clothing with your email, postal address, telephone number you consent to receive communication from us about our latest products and special offers which we think may be of interest to you  The information may also be used to notify you of products and services of third parties, which may be of interest to you.  This information will however be forwarded by Big Fish Clothing and not by a third party. Customers have the right to information about their stored personal data and right to correction, blocking and deletion of that data.

Email Marketing
We do not send random marketing emails to personal email addresses (spam).

Opting out of Communication
All Big Fish Clothing customers have the option to opt-out of receiving marketing communications from us. If you do not wish to receive marketing (emails, postal, telephone) from us, we recommend you contact us by e-mail or via telephone.

Checking your details
If you wish to verify the details you have submitted to Big Fish Clothing you may do so by contacting us via the e-mail address, telephone number or address given below. Our security procedures mean that we may request proof of identity before we reveal information. This proof of identity will take the form of your e-mail address and password submitted upon registration. We would strongly recommend that you do not use the browser's password memory function as that would permit other people using your terminal to access your personal information - write it down and keep it somewhere safe.

What are Cookies?
A cookie is a small information file that is sent to your computer and is stored on your hard drive. If you have registered with us then your computer will store an identifying cookie which will save you time each time you re-visit Big Fish Clothing, by remembering your email address for you. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent.

Contacting us
We are always pleased to hear from our customers (we welcome suggestions on how you think our service can improve). We are always grateful for any time you spend providing us with the knowledge we need to ensure our customers are completely satisfied - we want you to return to the site and to recommend us to your friends and family. If you have any questions or feedback about this statement please do not hesitate to contact a customer service member of the Big Fish Clothing team, who will be delighted to answer any questions you may have. We are here to please you!!

You can either e-mail us at or call us on (+44) 0845 680 1008

Or, write to us at:

Big Fish Clothing (UK) Ltd
Guardian Centre
Drummond Street
S65 1DD